Distributors in parts of India have been agitating against FMCG companies over claims that disparity in offers and prices being offered by them to modern trade and e-commerce retailers are harming their business. They are also sceptical of physical wholesale or cash and carry stores as well as online B2B stores that Patil claims have become like distributors themselves. They are now even deploying their staff on ground to supply goods in bulk to retailers directly thereby shrinking the dominance of large distributors, he pointed out.