Root Minerals is a vegan-certified professional makeup brand offering high-quality, nature-inspired cosmetics designed to enhance natural beauty. Founded by Jay Bharj and launched in 2016, the brand provides a wide range of makeup products, including 30+ Velvet Touch Foundations, highly pigmented eyeshadows, organically infused lipsticks, mascaras, eyeliners, and professional makeup brushes. Root Minerals focuses on ethical sourcing, quality formulations, inclusive shades, and products suitable for a range of skin types and undertones, including sensitive skin. The brand combines professional makeup performance with a conscious approach to beauty, helping makeup artists and beauty enthusiasts create flawless looks with confidence.