The Indian market was polluted with pirated, low quality counterfeit merchandise and Superfans like you were left with no choice except for importing it. That's when we put our foot down to uplift the market. Since then, there has been no looking back.

In just under five years, we have emerged as a market leader, both, in terms of retail footprint and in the breadth of characters and categories we sell. We have also established a pan India distribution in the toys category to cater to the Mom and Pop Stores of India that still rely on traditional distribution channels.