Today, companies are able to effectively organize, analyze and interpret the enormous amount of data and act tremendously on market dynamics for increasing their competitive advantage. As digital technologies continue to transform the marketplace, companies across the globe are collecting an enormous amount of data. Unfortunately, many of these same businesses lack the talent and structure to turn data into a competitive advantage. Focused on improving data perspectives and organizational efficiency, this program explores how market-leading companies are using consumer data to reshape their companies and industries. The transformation of data into meaningful information, allows employees to perform more substantive, accurate, and consistent analysis. Data analytics equips users with more effective decision support tools by integrating enterprise-wise corporate data into a single repository from which business end-users can perform data analysis and generate reports. Significant cost benefits, time savings, and productivity gains result from using data analytics. Decisions are made more quickly and with greater confidence, because the data is both timely and accurate. Information is consolidated into meaningful categories specified by users, and trends can be analyzed and predicted using historical data. And, the data analytics and visualization ensures that everyone is using the same data at the same level of extraction, which eliminates conflicting analytical results and arguments over the source and quality of data.