The Magni Profs is a Coaching Institute dedicated to enhancing the integrity and credibility of the field of coaching in CMA thanks to the thought leadership and generous donation from Institute founder and benefactor CA Gurpreet Kaur . By advancing coaching research, education, and practice, the Institute supports emerging professional and others who use cost accounting skills in their personal and professional lives. We are building a global coaching community by bringing together leaders in this field to accelerate progress and disseminate coaching’s best practices. Coaching is a change process that mobilizes strengths and realizes the potential of individuals and organizations. The practice of coaching embodies a unique skill set designed to optimize the performance of a person or organization in diverse arenas including leadership and public service.