Madhukar Soma is a well-known advertising & fashion photographer. Being in the industry for more than two decades, for him, photography is not just a record of a physical presence but a documentation of the encounter between an energy of the subject & himself. While one can define this as beauty, or by some other metaphor, he finds it to be more complex & more soulful. He is an artist with a soul because what draws him to a subject is something atomic, and beyond any verbal description. Yet his camera captures it effortlessly. While he may use styling, situation & technique to enhance this attraction, he rarely attempts to alter it.

Madhukar Soma has two state of art studios; one in the heart of south Delhi and one in Sushant lok-1, Gurgaon, and shoots between Delhi, Bombay & Dubai as his clientele is spread across. Over the time, Madhukar Soma worked on the most prestigious clients and brands with best advertising agencies, top celebrities & people best in the business and have been appreciated as much. At the end of the day as an artist, medium may vary — be it photography, films, painting or sculpting — but for him, the soul expression won’t.