We have the pulse of the market nicely taped and understand that comfort is the most important requirement in footwear and we have invested in this over the years. If you were to ask around the country side they would let you know that Liberty are the most comfortable and durable footwear available. Our marketing strategy is not pulled out of some page in the marketing bible. But, in thinking simple-“Make our product well, sell it well.” We do that by engaging and implementing the best footwear manufacturing and design technology from across the world. We then put our heart and soul in building the promise and delivering it to the consumer at a price that looks so very endearing.