That’s why we commissioned a scientific life cycle assessment of a pair of Levi’s® 501® jeans. We wanted to find out the environmental impact of a pair of Levi’s® 501® jeans.

What did we learn? Some of the biggest impacts occur in two places that we don’t control — the cotton fields and in your hands after they leave our store. So we’re working to promote sustainably grown Better Cotton and sharing tips to help you change your laundry habits: Simply wash less, wash in cold water, line dry, and donate unused clothing so that it can be used again.