The idea of the KitchenAid flagship product – the stand mixer was formulated by Herbert Johnson, an engineer working at the Hobart Corporation. He had been inspired after seeing a baker mix dough, and thought that there must be a better way of doing the task. The first machine to carry the KitchenAid name was introduced in 1918. Prototype models were given to the wives of factory executives, and the product was named when one stated "I don't care what you call it, but I know it's the best kitchen aid I've ever had!"

Since the introduction of its legendary stand mixer in 1919, KitchenAid® products have delivered premium standards of quality, long-lasting durability, and precision to the home kitchen. 96 years later, the KitchenAid brand now offers virtually everything you need for a well-equipped kitchen—high-performance appliances, cookware, bakeware, and essential kitchen tools— you’ll find it all here, performance and perfection in equal measure.

Every KitchenAid is created with the same attention to detail, quality craftsmanship, versatile technology and timeless design – the reason why KitchenAid was found to be the brand of choice by the International Association of Culinary Professionals and American Culinary Federation*.

Based on a 2014 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by the International Association of Culinary Professionals.