Hyper Visual Experience Studio, LLP or HyVE studio, was incorporated in 2016, with an objective to redefine the experience of consuming visual content, specifically in the Indian scenario. This primarily involved two things. Firstly, shifting focus of companies looking to develop content towards quality as against quantity or quick turnaround, and secondly, understanding that content is more than just visuals, it is meant to be a holistic experience designed specifically for their customers, after which they emerge educated, enlightened, emotional, or all of the above.