Hidesign started in 1978, as a hobby by Dilip Kapur on his return to India after his Ph.D in International Affairs in the United States. The first few bags were different compared to anything being manufactured in Europe and America at that time. From small alternative shops in San Francisco and London, the bags moved to the first adventurous department stores in the early 1990s in London, California and Australia. Hidesign launched its first exclusive boutique in India in 1998 and has quickly grown to 84 exclusive stores and a distribution network in 23 countries that has placed its product in over 2000 stores across the globe.