Welcome to Greenbox Academy's Digital Marketing Course in Rajouri Garden, where we offer a comprehensive and SEO-friendly curriculum designed to equip you with the latest skills and knowledge in the dynamic field of digital marketing. whatever your level of experience, this course equips you with the necessary knowledge and abilities to thrive in the current competitive digital market.
Course Outline:
1. Introduction to Digital Marketing
- Recognizing the foundations of digital marketing and investigating the field's environment and importance
2. Website Development and Optimization
- Basics of website development
- Website optimization for better user experience and search engine visibility
- Introduction to SEO (Search Engine Optimization) and its importance
3. Search Engine Optimization (SEO)
- On-page optimization techniques
- Off-page optimization strategies
- Keyword research and analysis
- SEO tools and analytics
4. Content Marketing
- Creating engaging and relevant content
- Content planning and strategy development
- Content distribution channels
- Measuring content marketing success
5. Social Media Marketing (SMM)
- Leveraging popular social media platforms for marketing
- Creating effective social media campaigns
- Social media advertising techniques
- Social media analytics and tracking
6. Email Marketing
- Building an email list
- Crafting compelling email campaigns
- Email automation and personalization
- Email marketing metrics and optimization
7. Pay-Per-Click Advertising (PPC)
- Creating and refining PPC campaigns - An introduction to PPC advertising platforms (such as Google Ads, Facebook Ads, etc.)
- Budgeting and bidding strategies
- PPC analytics and performance tracking
8. Analytics and Reporting
- Introduction to web analytics tools (Google Analytics, etc.)
- Tracking and analyzing website traffic
- Conversion tracking and optimization
- Reporting and presenting digital marketing metrics
9. Digital Marketing Strategy
- Developing a digital marketing strategy
- Integrating various digital marketing channels
- Setting goals and KPIs (Key Performance Indicators)
- Continuous optimization and adaptation
10. Practical Projects and Case Studies
- Hands-on projects to apply learned concepts
- Analyzing real-world case studies
- Building a comprehensive digital marketing portfolio
