The Name Golden Bird ( Sone Ki Chidiya ) proves itself that India’s Fascination For Gold. Back to the ancient tmes, owing to the Metal’s Religious, Cultural & Investment Significance, Gold continues to capture the Imagination of every Indians till time with the highest deposits in the World & there is an Insatiable demand for the Gold irrespective of Volatility in its Prices. Instant Liquidity & Investment Benefits are the factors that drive People to Buy & Store Gold. For every Indians, Investments in Gold has always been viewed as a Reliable Source in Times of Need, in Rural, Semi Rural & even Now in Semi Urban households.