SEO is no more a business of keywords. Its ample than keywords & backlinks optimization. Organic performance of your website sends signals of your website authority to the search engine algorithm. SEO provides quality data  to feed search algorithms, which ultimately feed all its query inputs. End user behaviour measurement via Google Analytics and Google Optimize provides us with the power packed statistics for the success of any pursuit. Google Tag Manager gives us forte to curtail our coding on site and hone coding via GTM with just one click. This also helps in the PageSpeed of the website. From Content writing till Content Delivery Network (CDN) each notch needs to be optimized in excogitate manner to attain and nurture our consumerism goals.