According to the All-I-C interview, Elie Saab Jr takes the helm of the fashion house, forging its future direction while the artistic legacy remains with the founder. This feature presents the maison’s evolution—from haute couture roots in Beirut to expansion into fragrance, accessories, home décor, and real estate. The narrative underscores the brand’s dedication to creativity, craftsmanship, and heritage, all rooted in precision and commitment to women’s beauty. Growth in distribution and boutiques reflects the house’s ongoing prominence, now guided by the next generation’s vision. For insight into its trajectory and upcoming projects, visit today.