The US being the most developed market in the world for online shopping has set a global benchmark for e-commerce. The leading e-commerce companies and e-commerce apps in the USA have set the pace. They have created a standard for e-commerce businesses across the globe. The success of the online market and e-commerce companies in the US attributes to the affluent population that relies on internet-enabled devices for their shopping needs. A majority of the population in the US accesses mobile applications to search for products. They then complete their purchases on websites using a laptop.

Therefore, the surging dependence on mobile phones for online shopping is becoming a boon for e-commerce businesses as well as app developers. However, despite the influx of e-commerce apps, not all apps are successful. Only a few are able to gain the attention of customers.