Digital Marketing is a process of utilizing the available digital channels to reach target audience and communicate the message to facilitate an action such as a sales of a product or service or a sign up.

The evolution of digital technology is connecting people, facilitating better communication and it has been creating new opportunities for the brands to reach their target audience in a better way. New tools and processes are making the marketing function easy (and at the same time complex). Easy in terms of reach and complex in terms of the amount of information to understand and put efforts in a systematic way to achieve the objectives.