Detel was launched as the World's most economical feature-phone brand. It emphasized the fact that owning a phone is no longer a luxury but a necessity now. The Detel D1 was launched with a tagline- “Lo Kar Lo Baat” a colloquial reference to the fact that with this phone, all those who could not afford a phone but dreamt that one day they too would buy a phone can now own and speak on one for the first time. During the Indian Mobile Congress 2017.