The Concept and the ethics we run by is to deliver a product for the masses. We want our kitchens to be installed in homes of not only the high segment customers but also the middle class and the average customer. India has a diverse population and most of the people live on rent or below to middle segment group. Therefore, it becomes imperitive to consider about their need speicfically. We aim to deliver a product which is useful for the masses by using the best class production material with high quality raw materials used.