In its founding year, 2002, Crocs™ introduced an innovative shoe made of a revolutionary material called Croslite™. Croslite™ technology held unique characteristics that allowed it to perform on both land and in water, characteristics new to the footwear industry. The company was given the name Crocs™ after the multi-environment, amphibious nature of Crocodiles.

Building momentum with a shoe unlike any other, Crocs™ provided consumers with innovative, fun and comfortable footwear that could be worn for a variety of lifestyle occasions. The Crocs™ brand name started to build a feel-good physical and emotional experience with a life of its own.

Crocs™ has quickly evolved to cross-cultural boundaries and now leads a global consumer movement of over 100 million pairs of shoes sold to date.