CRM Programs for Small Business is a simple, lightweight, easy-to-use CRM tool for small businesses. Rated as the best CRM to track leads, stay organized, and follow up. Try free. A CRM for small businesses is software that helps businesses store and manage contact information for customers, track leads, find sales opportunities, and manage business. For a retail store, a repair shop, a real estate company, or an Internet business, it is important to manage customers efficiently to achieve success in the long term. Herein lies the point at which CRM Programs for Small Business are critical.