Cedar & Pine was launched as a boutique label by designer Nishant Vashisht and his business partner Rahul Agarwal in February 2021 — inaugurated with a store in Almora, a small and beautiful hill town in Uttarakhand, and Rahul's hometown.

The name comes from the two trees that grow in abundance in the mountains — a nod to the shared love for nature and wilderness that defines both founders. That love translates directly into the brand's design language: simple, uncluttered, considered.