Cally cosmetics is women-owned and founded by Abby Barton a professional nail technician with over 10 years of experience. The ethos of the company was to design products that professionals and nail enthusiasts are all welcome to use so everyone can benefit from luxury product at a fair price point. Cally cosmetics' cornerstone of the company is there community of customers that are like minded and want to help each other whether it be product application advice or sharing tips on how to be successful as a woman in this modern-day age. Cally gel nail polish is fast becoming a dominant power in the nail sector mainly due to its high gloss finish, long lasting durability and that its vegan and cruelty-free. Other products include builder gel nail polish, nail files, nail art brush kits and nail lamps.