The global SMS marketing is likely to cross the figure of 70 Billion dollars by 2020, whereas the Indian SMS market is the third biggest market in Asia after China and Japan. Hence, the business scope for SMS Marketing Company in India for next one decade or until the mobile phone goes out of fashion.

Mobile phones have definitely become an inseparable part of our lives. It is almost impossible for any person to be without his mobile phone for a single day. In the earlier days when mobile phones entered our lives, it was termed as want but gradually his want to become a need with the passage of time. Hence, it leaves no doubts in our mind as to why SMS Marketing Services have expanded itself. As mobile phones have now reached every hand, SMS is one among those features which are present in each and every phone regardless of the fact whether it is a Smartphone or a basic feature phone.

Mobile phones started getting into common hands only after the early 2000s when affordable and economical smartphones were launched in the market. Since then the market saw an opportunity in the form of the mobile phone to reach its customers and have conveyed their messages directly to them. Since then the fortunes of SMS marketing service in India witnessed a revolution.

The market started spreading its wings in and eventually Bulk SMS marketing Service in India became a powerful tool for the businesses to promote itself. A major why SMS marketing became popular among the business entities was because it has wide outreach and is cost effective. The businesses started taking up bulk SMS service as a more preferable medium because more than 95% of Indian population has an access to mobile phone.