SEO or Search Engine Optimization, is a critical aspect of digital marketing aimed at enhancing a website’s visibility in search engine results. The primary objective is to optimize various elements of a website so that it ranks higher on search engine result pages (SERPs) for relevant queries. In simpler terms, SEO helps businesses attract organic (non-paid) traffic to their websites by ensuring that they appear prominently when users search for related products, services, or information.

There are two main types of SEO: On-Page SEO and Off-Page SEO.

• On-page SEO involves optimizing content and HTML source code on a webpage, including keyword optimization, meta tags, and multimedia elements.
• Off-page SEO focuses on building the website’s authority through external factors such as backlinks, social signals, and online reputation.