Obi Outfitters is a premium lifestyle brand based in Kansas, USA, that specializes in baby apparel and puppy accessories. Their slogan “because your puppy is your baby too” captures their core philosophy: pets and children deserve comfort, style, and safety equally.

The company is family-founded, with parents designing and curating every product. They have pledged not to cut corners on materials or craftsmanship, ensuring that all items are soft, breathable, and safe for delicate skin.