Digital marketing appeared in the 1990s as access to digital media became easier. The '90s gave birth to giants like Google, and Yahoo! and the first web banner ads, which would pave the way for digital growth in the new millennium. In the 90s and the early days of digital marketing services in Delhi, it was still fundamentally about advertising TO people. The development of Web 2.0 changed the way people use the internet, which caused marketers to change how they market. It became less about overtly advertising to someone and became more about creating an experience people wanted to be a part of.

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