The brand celebrates the child’s inner star, the internal strength that encourages them to stand tall, reach high and dream big.  At the core of 612 League is the belief that a ‘tween’ i.e. a child who is not yet a  teenager, is aware of many adult issues and aspires to a teenager lifestyle.  We believe that children of today are smart, conscious of their environment, aware of the challenges faced by the modern world and ready to do their bit and contribute to the ecosystem