{"id":77645,"date":"2023-01-16T07:15:29","date_gmt":"2023-01-13T13:52:54","guid":{"rendered":"https:\/\/digitalmarketingdeal.com\/blog\/?p=77645"},"modified":"2023-01-16T20:24:18","modified_gmt":"2023-01-15T09:09:02","slug":"event-marketing-tactics","status":"publish","type":"post","link":"https:\/\/digitalmarketingdeal.com\/blog\/event-marketing-tactics\/","title":{"rendered":"Top 7 Effective Event Marketing Tactics To Try 2023 Updated"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #000000;\">You\u2019ve probably planned a perfect event concept, booked the perfect venue and the biggest speakers on the scene at the moment.\u00a0 <\/span><span style=\"font-weight: 400; color: #000000;\">At first glance, your event is destined for success.\u00a0 <\/span><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">However, no matter how well your events are planned and organized, it is doomed to fail if you can\u2019t attract enough attendees <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">the right types of attendees to ensure maximum engagements.\u00a0 <\/span><\/span><span style=\"font-weight: 400; color: #000000;\">In this increasingly crowded event industry, effective event booking campaigns to ensure you drive interest in the right target audience is crucial to make sure you are spending your resources and time on those that actually matter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Below, we will share some of the most effective event booking campaigns you can try in 2021 and beyond to ensure you are driving high-quality event engagement consistently.\u00a0 <\/span><span style=\"font-weight: 400; color: #000000;\">Without further ado, let us begin:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong><span style=\"color: #000000;\">Having a well-designed pre-event page<\/span><\/strong><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">Don\u2019t underestimate the importance of having a dedicated pre-event page for your event.\u00a0 <\/span><span style=\"font-weight: 400; color: #000000;\">Even if you\u2019ve already got a strong enough social media presence with a substantial number of followers, your social media profiles are not direct replacements for a professionally designed and functional event page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">This event page should function as a central hub of information containing:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">All sorts of information related to the event: venue details, date\/time, speakers\/talents, venue maps, and so on<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Intuitive online registration function. Make sure it\u2019s as easy as possible for them to register for your event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Well-taken photos and videos, including teasers for keynote speakers and\/or talents<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">Optimize this page for SEO, and leverage this page both for capturing leads (for email marketing purposes)\u00a0 and converting visitors into actual attendees.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400; color: #000000;\">\u00a0 \u00a0 \u00a02. <strong>Time-based ticket discounts<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Early bird ticket discounts, pre-sale discounts, \u201clast call\u201d discounts, and any other types of time-based ticket discounts are popular for a reason: they are effective.\u00a0 <\/span><span style=\"font-weight: 400; color: #000000;\">This type of discount sparks a FOMO (Fear of Missing Out) phenomenon among your target attendees: \u201cif I don\u2019t purchase this now, it will be more expensive later!\u201d. Since they feel they will lose out on something valuable if they don\u2019t register right away, it will actually convince more people to commit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Also, the buzz generated by the early-bird campaign or similar ones can attract even more people and generate curiosity about your event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Design your marketing efforts in \u201cphases\u201d from a pre-launch, early bird, until the last few days before the event, and support your time-based ticket discounts with the other marketing channels in each respective phase.<\/span><\/p>\n<h3><span style=\"font-weight: 400; color: #000000;\">\u00a0 \u00a0 \u00a03. <strong>Influencer marketing and social proofs<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Too often, many \u201cmarketers\u201d put too much focus on promoting their products or services (in this case, the event) rather than using the platform\u2019s main function: to socialize.\u00a0 <\/span><span style=\"font-weight: 400; color: #000000;\">You should leverage social media platforms to connect with relevant influencers and people with a strong presence that might help you promote your event to their audience. Build relationships, and aim to create a win-win partnership so they\u2019ll also benefit from your event.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/collectivebias.com\/blog\/2016\/03\/non-celebrity-influencers-drive-store-purchases\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">70% of the younger generation <\/span><\/a><span style=\"font-weight: 400;\">depends on influencers or peer recommendations in making their buying decisions, including the decision to attend an event. So, look for the right influencers who work in your niche, reach out to them, and aim to build long-term mutual relationships.\u00a0<\/span><\/span><\/p>\n<h3><span style=\"font-weight: 400; color: #000000;\">\u00a0 \u00a0 \u00a0 4. <strong>Share your event press release<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Even in this age of social media, don\u2019t underestimate the power of traditional and local media.\u00a0 <\/span><span style=\"font-weight: 400; color: #000000;\">With a formal and well-written press release, you can reach out to relevant media, websites, and even influencers so they can help spread the word about your event to their audience.\u00a0 <\/span><span style=\"font-weight: 400; color: #000000;\">When your event is featured in relevant media, you can also gain more attention from influencers, other relevant media, potential speakers\/talents, and especially, potential attendees.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400; color: #000000;\">\u00a0 \u00a0 \u00a0 5.<strong> Email marketing<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Email marketing, despite the presence of newer technologies and marketing channels, continues to be a <\/span><a style=\"color: #000000;\" href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"nofollow\"><i><span style=\"font-weight: 400;\">very effective<\/span><\/i><span style=\"font-weight: 400;\"> marketing channel<\/span><\/a><span style=\"font-weight: 400;\"> with one of the highest ROIs, and email marketing is especially effective in promoting an event.\u00a0 <\/span><\/span><span style=\"font-weight: 400; color: #000000;\">If you\u2019ve hosted (successful) events in the past and have collected your attendees\u2019 email addresses, then you can send them an email to promote your upcoming event.\u00a0 <\/span><span style=\"font-weight: 400; color: #000000;\">However, this is your first event, you should launch lead generation campaigns to collect contact information, or alternatively, you can purchase email databases from third-party sources (won\u2019t be as effective as your own list, but worth a try).\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400; color: #000000;\">\u00a0 \u00a0 6. <strong>Partner and sponsor outreach<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">In <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.eventtia.com\/blog\/event-marketing-strategies-and-ideas-the-2021-guide\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">event marketing<\/span><\/a><span style=\"font-weight: 400;\">, securing sponsorships and partnerships can be crucial to your event\u2019s success. Sponsors won\u2019t only help in funding your event, but they can be a very powerful ally to help promote your event to their audience. Simply ask them to promote your event on their social media profiles and other available channels. Since they\u2019ll also benefit from your event\u2019s success, they won\u2019t mind doing so.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Also, ask partners and speakers\/talents to promote your event to their followers. If you\u2019ve secured big-name talents to headline your event, this can be a very powerful event booking campaign.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400; color: #000000;\">\u00a0 \u00a0 \u00a0 7. <strong>Utilize paid advertising channels well<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Although traditional advertising, both online and offline, have gained somewhat of a bad rep in the past few years, you\u2019ll still need them to promote your event, and when done right, these paid promotion options can still be effective.\u00a0 <\/span><span style=\"font-weight: 400; color: #000000;\">There are two main considerations to ensure success when using paid advertising channels: targeting, and budget management.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Make sure you are targeting the right people with your paid campaigns. This is where thorough market research is very important. Second, monitor your budget usage carefully so you don\u2019t lose money instead. <\/span><span style=\"font-weight: 400; color: #000000;\">An effective approach is to concentrate your paid advertising spendings on a couple of weeks leading before each early bird\/time-based discount offer and the event\u2019s launch itself to maximize reach and impact.\u00a0<\/span><\/p>\n<h2><strong><span style=\"color: #000000;\">Wrapping Up<\/span><\/strong><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Using these 7 event booking campaigns we\u2019ve shared above along with <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.eventtia.com\/en\/event-marketing-platform\" rel=\"dofollow\" target=\"_blank\"><span style=\"font-weight: 400;\">event marketing solution<\/span><\/a><span style=\"font-weight: 400;\"> can help maximize your event\u2019s success by ensuring you are focusing your promotional efforts on the <\/span><i><span style=\"font-weight: 400;\">right target audience. <\/span><\/i><\/span><span style=\"font-weight: 400; color: #000000;\">While this is not an exhaustive list, and there are definitely many more marketing tactics you can try, you can use these 7 as your foundation in creating a more comprehensive event promotion strategy.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve probably planned a perfect event concept, booked the perfect venue and the biggest speakers<\/p>\n","protected":false},"author":1,"featured_media":77651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1875],"tags":[],"class_list":["post-77645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-management-companies"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/posts\/77645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/comments?post=77645"}],"version-history":[{"count":0,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/posts\/77645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/media\/77651"}],"wp:attachment":[{"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/media?parent=77645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/categories?post=77645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/tags?post=77645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}