{"id":7552,"date":"2023-01-07T19:30:44","date_gmt":"2023-01-22T15:58:18","guid":{"rendered":"http:\/\/digitalmarketingdeal.com\/blog\/?p=7552"},"modified":"2023-01-09T18:05:31","modified_gmt":"2023-01-04T15:18:59","slug":"micro-influencer-marketing","status":"publish","type":"post","link":"https:\/\/digitalmarketingdeal.com\/blog\/micro-influencer-marketing\/","title":{"rendered":"What is Micro Influencer Marketing? Why Brands Prefer Micro Influencers?"},"content":{"rendered":"<p><span style=\"color: #000000;\">Social media has become a part of our everyday lives, and users are constantly observing, sometimes obsessively, what others are doing, eating, wearing, talking, etc. Since it allows people to grow a massive following and build trust with them, brands have started to hire influential users to share their messages across various platforms \u2013 an ideal approach for increasing awareness and visibility.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0Though the social media space is constantly evolving, one thing is for sure \u2013 influencers are going to dominate the marketing industry for years to come. More and more brands have shifted their focus to micro influencers in building trust and credibility with their target audience, to achieve a significant impact that eventually pays off in the long run.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0Therefore, it is essential to understand the importance of micro-influencers before you start incorporating them into your 2019 marketing campaigns.<\/span><\/p>\n<h3><span style=\"color: #000000;\">\u00a0<strong>Who are micro influencers?<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Micro influencers are ordinary people (like you and me) who have anywhere between 1,000 \u2013 100,000 followers as a result of sharing their everyday experiences on social media. As they are experts in a particular field or topic, micro influencers are a valuable asset when it comes to running successful social media marketing campaigns.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0Just like traditional influencers, micro influencers have an ability to influence people\u2019s perspective about a specific brand or product, and they often have loyal and highly engaged followers.<\/span><\/p>\n<h3><span style=\"color: #000000;\">\u00a0<strong>Why brands prefer micro influencers?<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">\u00a0Mostly, people are drawn towards content that piques their interests and trust the suggestions made by their peers or friends over other forms of advertising.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0Micro influencers usually grow their following with a unique voice and theme. As a result, audiences take interest in what they have to offer and trust their opinions. They are known for <a style=\"color: #000000;\" href=\"https:\/\/keap.com\/business-success-blog\/marketing\/social-media\/7-ways-to-create-engaging-Instagram-content\" target=\"_blank\" rel=\"nofollow\">creating engaging content<\/a> that resonates with their followers, to establish a strong presence on social media.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0Micro influencers can ensure people read and engage with your brand\u2019s content due to their ability to reach specific audience groups. So, they are perfect for running marketing campaigns to expand your brand\u2019s reach on social media.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0As the number of followers won\u2019t necessarily guarantee success on social media, even big brands have started to work with them. Ultimately, micro influencers can <a style=\"color: #000000;\" href=\"http:\/\/digitalmarketingdeal.com\/blog\/how-instagram-helps\/\">help brands reach their target audience<\/a> without spending too much money on marketing campaigns \u2013 an affordable option for smaller brands.<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>The following are reasons why we think 2019 will definitely be the year of the micro influencers,<\/em><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">They are more compassionate with their audience than celebrity influencers.<\/span><\/li>\n<li><span style=\"color: #000000;\">They can be easily reached when compared to macro influencers.<\/span><\/li>\n<li><span style=\"color: #000000;\">Their opinions are valued as they are experts in a specific niche.<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><strong>Benefits of micro influencers<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\"><strong>Reliable<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Micro influencers are people who have a deeper connection with their audience through common interests and passions. Though this type of influencer may not have a huge follower\u2019s base, they usually tend to have a great relationship with their audience. And they are more likely to engage with them when compared to macro or celebrity influencers.<\/span><\/p>\n<p><span style=\"color: #000000;\">Micro influencers are also dedicated to building trust, influence people\u2019s decision and amplify your brand\u2019s presence on social media. Due to this, followers are often interested in what a micro influencer has to say and even take their recommendations seriously.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Relatable<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Micro influencers are more like everyday people who are active on social media, making them a reliable option for brands. Due to their convenience and modesty, micro influencers can connect with your target audience on a more personal level and understand their viewpoint. These are exactly the reasons why people can easily relate to their everyday posts and content.<\/span><\/p>\n<p><span style=\"color: #000000;\">Unlike macro or celebrity influencers, micro influencers can produce content that resonates with your target audience \u2013 authenticity.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Cost-effective<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Because of the rising popularity of celebrities on social media, the cost of influencer marketing services has increased, way beyond your expectations. Consequently, the amount you pay for hiring an influencer depends on their status and follower count. This is the reason why smaller brands have started to explore affordable options through people who have a decent following on social media.<\/span><\/p>\n<p><span style=\"color: #000000;\">Marketing through micro influencers would allow brands to experiment and run trials before deciding on which content or influencer works best for them. So, instead of paying a huge sum for a macro influencer and hoping for the campaign to be successful, brands can test with micro influencers until they find the perfect marketing mix.<\/span><\/p>\n<h3>Also Read :\u00a0<a href=\"http:\/\/digitalmarketingdeal.com\/blog\/instagram-is-turning-advantage-for-fashion-and-beauty-brands\/\">How Instagram\u00a0 Advantage for Fashion and Beauty Brands<\/a><\/h3>\n<p><span style=\"color: #000000;\"><strong>How to create a successful micro influencer marketing campaign :<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Research<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">In general, the best micro influencers for your brand are the ones who have already shared your posts or content that is quite similar to yours. So, do thorough research on social media, to find the right micro influencer for your brand \u2013 don\u2019t just focus on the follower\u2019s base.<\/span><\/p>\n<p><span style=\"color: #000000;\">In doing so, you can find people who are expressing interests with your brand or someone who shares content that aligns with your target audience. The best part is, you don\u2019t have to invest too much time and energy in convincing them to <a style=\"color: #000000;\" href=\"http:\/\/digitalmarketingdeal.com\/blog\/how-does-social-media-expert-help-promote-business\/\">promote your brand or product<\/a>.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Build a relationship<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">After doing your research and spotting a suitable micro influencer for your brand, you should consider reaching out to that person, by following them and engaging with their content \u2013 the best way to develop a positive relationship.<\/span><\/p>\n<p><span style=\"color: #000000;\">Also, try to be honest with your expectations while approaching potential influencers for a partnership \u2013 let them know the exact reason in connecting with them. Explain the goals that you\u2019d like to accomplish with your marketing campaigns and don\u2019t forget to discuss what you can offer in return (reward or compensation). This would make them feel that you are more reasonable and trustworthy.<\/span><\/p>\n<p><span style=\"color: #000000;\">Like any other relationship, you must take time to develop a deeper connection with your micro influencers \u2013 so, be patient and do not rush this process!<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Don\u2019t forget the engagement rates<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Though most micro influencers may look promising with thousands of followers, it\u2019s important to dig in deep and understand the levels of engagement with their audience. You should always consider the key metrics (number of likes, comments, and shares) when it comes to choosing the right influencer for your brand.<\/span><\/p>\n<p><span style=\"color: #000000;\">So, if you don\u2019t see a decent engagement rate on an influencer\u2019s profile, there are chances that they might have fake followers \u2013 not suitable for running effective marketing campaigns.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Wrapping it up!<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Just because an influencer has millions of followers doesn\u2019t mean that your campaigns will be more effective than working with an influencer who has fewer followers. Since there are two kinds of influencers, micro and macro, knowing which one is suitable for your brand, would make sure that your marketing campaigns are successful.<\/span><\/p>\n<p><span style=\"color: #000000;\">Though micro influencers have fewer followers when compared to macro influencers, they are known for creating quality content for a more targeted niche (like fitness, technology, music, fashion, etc.). They even add a human element to your brand and guarantees creative content for your target audience. So, to achieve success, it\u2019s all about <a style=\"color: #000000;\" href=\"https:\/\/www.idigic.net\/instagram-influencer-marketing\/\" target=\"_blank\" rel=\"nofollow\">finding the right micro influencer<\/a> who can pay closer attention to the voice and tone of your brand.<\/span><\/p>\n<p><span style=\"color: #000000;\">In 2019, you are expected to see many top brands collaborating with a group of micro influencers rather than working with macro or celebrity influencers.<\/span><\/p>\n<p><span style=\"color: #000000;\">We hope this article helps you take your influencer marketing strategy to the next level and understand how micro influencers can benefit your brand!<\/span><\/p>\n<p>Also Check :<\/p>\n<h1 class=\"entry-title\"><a href=\"http:\/\/digitalmarketingdeal.com\/blog\/why-would-a-company-need-digital-marketing-know-here\/\">Why would a Company need Digital Marketing?<\/a><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><strong>\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media has become a part of our everyday lives, and users are constantly observing,<\/p>\n","protected":false},"author":1,"featured_media":7555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/posts\/7552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/comments?post=7552"}],"version-history":[{"count":0,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/posts\/7552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/media\/7555"}],"wp:attachment":[{"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/media?parent=7552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/categories?post=7552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/tags?post=7552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}