First of all, what is spam?<\/strong><\/p>\n If put in simplest of words; spam is an email marketer\u2019s nightmare. Truly, spam is a bunch of emails that are unwanted and received on a daily basis. Sometimes they are simply unwanted but most of the time some of these could contain vindictive spyware and other harmful content.<\/p>\n It is said to be a critical job for an email marketer to elevate his promotional emails from spam and keep them distant from spam as much as possible. The most important thing to keep in mind about spam is that it is uninvited!<\/p>\n Understanding Spam<\/strong><\/p>\n Spam is commonly defined as junk mail. It may sound basic but that is quite apt. A more comprehensive one would be unsolicited and irrelevant emails in your inbox.<\/p>\n Spam mails are mostly a result of bulk emails, or emails sent out in \u2018blasts\u2019 with aim or rather hope that it would be opened by someone. It is not necessary that these are illegitimate. Sometimes they are sent by authorized companies as well hoping to boost business. However, some spams are sent by dubious people who try to lure people into scams.<\/p>\n But what would make email marketing a spam?<\/strong><\/p>\n Spam feels exactly like those strange salespersons who try to engage you into conversations to sell things. Annoying!<\/p>\n Think of it is as this way, spam does not only make you look bad but they ruin your promotional efforts. How \u201cnot\u201d to be spammed?<\/strong><\/p>\n \uf0d8 Remember this; get clear and expressive permission from the users before sending any emails. In fact, using a double opt-in process will help you make sure that your subscribers actually want to receive emails from you. Spam trigger words are a thing?<\/strong><\/p>\n Yes, spam trigger words are those words or phrases that email providers see as red flags. These are words you will often find in those mails which are sent to the spam box automatically.<\/p>\n Here\u2019s a list of words you should not use: –<\/strong><\/p>\n 1- Additional income Good email marketing practices; avoid spam Conclusion<\/strong> Bio Author :\u00a0<\/strong><\/p>\n Saniya Tauseef<\/strong> Digital Marketer with core expertise in SEO. A management graduate and a freelance content writer. Email:<\/strong> saniyatauseef10@gmail.com<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Email marketing is the cheapest form of promotion has been in the news for a<\/p>\n","protected":false},"author":1,"featured_media":13726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[814],"tags":[467,435,242,588],"class_list":["post-13727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-companies","tag-digital-marketing","tag-email-marketing","tag-seo","tag-smm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/posts\/13727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/comments?post=13727"}],"version-history":[{"count":0,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/posts\/13727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/media\/13726"}],"wp:attachment":[{"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/media?parent=13727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/categories?post=13727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalmarketingdeal.com\/blog\/wp-json\/wp\/v2\/tags?post=13727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSometimes you are not even at fault!
\nHow?<\/strong>
\nThis is how,<\/strong>
\nA lot of times people subscribe to your newsletters or emails. However, after a while or so, they mark your emails as spam. This happens because of the following reasons: –<\/strong>
\n1- The subscriber cannot recall subscribing to your emails.
\n2- They no longer want to receive your emails and it is easy for them to mark your emails as spam rather than going through the whole process of unsubscribing.<\/p>\n
\n\uf0d8 Make sure your content is exclusive! From your subject line to the body of your email, it all mist be engaging yet attractive enough to help out your promotional activities.
\n\uf0d8 Try adding genuine offers for your customers or involve them by informing them beforehand about your next launches etc. This encourages your subscribers to stay on your list and continue to engage with your emails.
\n\uf0d8 Consumers today, need a flexible amount of individuality in their interactions with brands. This is what makes it vital to segment your list and send only the most relevant content to each subscriber.<\/p>\n
\n2- Best price
\n3- Cash bonus
\n4- Double your cash
\n5- Extra cash
\n6- Don\u2019t delete!
\n7- Urgent
\n8- You will not believe your eyes
\n9- Winner
\n10- Dear friend
\n11- Confidential
\n12- Notspam
\n13- We hate spam
\n14- Cheap
\n15- Marketing solutions
\nThere are around 180+ such words.
\nLike a coin has two sides, almost everything has a good and a bad side to it. Similarly, email marketing could be a spam if not done the right way.<\/p>\n
\n\uf0d8 Good email practices include a list of stuff, like cleaning out your inactive mail subscribers.
\n\uf0d8 Consider a double opt-in option
\n\uf0d8 Make your emails extremely engaging and exclusive.<\/p>\n
\nEmail marketing still remains a good, cheap and efficient way of promotion. We can take full advantage of it while keeping in mind the points discussed in the blog. Always begin with getting permission from your customers and keep them updated with exclusive and engaging content. Like two sides of a story, the other one says it is a spam. However, that comes with the condition of not being performed correctly.<\/p>\n![\"\"](\"https:\/\/digitalmarketingdeal.com\/blog\/wp-content\/uploads\/2020\/04\/26e6965d-4d84-4ac9-873f-763a407a09d0-281x300.jpg\")
<\/p>\n
\nSEO Exexutive at Iway Digital, Noida, India. Former intern at City Groups, Dubai, UAE<\/p>\n