The SEO industry (Search engine optimization) could very well be described as a minefield of conflicting advice and a cloudy mist of misinformation.
The moment you so much as type SEO in Google you will be bombarded with an overwhelming amount of information, with lists of best practices, more than just a few anecdotes and a plethora of case studies. But all this jargon with the sheer amount information could be difficult for a newcomer to make heads and tails out of.
So, here is our effort to help businesses realize why SEO is Important for businesses:
But first let us understand how to explain to new-comers about SEO? What is it?
Simply put, Search Engine Optimization is the process by which your site will become visible to the search engines out there. And that is mostly achieved not through the purchased ads but through the services and products one provides.
Why SEO is important for online businesses?
The process of searching is still going strong and is still the leading referrer to most websites. Having the people land in the desired pages right off the bat is the primary goal of searches. And is also a major part of why the internet is used.
What is the importance of SEO in digital marketing?
SEO piggybacks on the total overall marketing efforts which are being conducted by companies. With a little knowledge of the World Wide Web you can maximize your profitability with your existing campaigns. You can also generate new traffic to your site.
Now that you know about why you should use SEO services, and the importance of SEO small business; here is some insight on…
Having backlinks is still important:
There are some 20 factors that Google uses for its site ranking, but it has been found that backlinks is still a prime reason for Google ranking. However, not just any kind of backlinks, you must find backlinks from a variety of domains.
Higher the bounce rate, lower will be your ranking:
Websites with higher bounce rates have been seen to have lower rankings in Google and also has the SEO efforts affected. If people just bounce away from your site, then it is more than just understandable that they do not enjoy reading your content.
Long-form content ranks better!
Yes it is a common notion that online readers lack time and patience. But that is not true. Yes there are several of tl; dr lot (too long didn’t read) but content marketing strategies that aim for success are rarely targeted for such impatient audiences.
The search algorithm of Google is constantly changing and it is important to be aware of the latest tweaks to reap the best results. It is an all consuming mantra of SEO practitioners that they like to watch out for changes on Google. Google is upgrading its systems to offer the best quality search results for its users and is adding loopholes for scammy businesses to go down under. So, it is important for websites to be morally and ethically designed and functioning to be deemed legible by Google.
To those who think SEO is a trick no longer relevant to their online efforts, could not be farther away from the truth. Searching is still the primary way of discovering relevant content, products and services and the best way to use the search engine platforms is through proper white-hat SEO methods that comply with Google’s latest algorithms changes and policies.