What comes to your mind when you hear the word ‘FRIDAY’? Well, I’m sure for most of us, it brings immense joy and happiness. We spring up in joy, right? It is simply because of the fact that we would enjoy two days of holidays, two days of not tolerating the black mood of the boss, two days of complete leisure, living our lives off in clover! But then what does Black Friday mean?
What is Black Friday Sales
Black Friday is one of the most important days in US and other countries. I’m sure you must be wondering why is it so, right? I know you are bouncing off the walls already. Well, let me tell you that Black Friday is celebrated on the fourth Thursday of November in order to mark the beginning of Christmas Shopping Season. Did you know that it was often cited as one of the busiest shopping days of the year? Well, did I just knock you down with feather? There’s a lot more to surprise you!
But what benefits creep in with the Black Friday sales? Well, if I talk on the part of a customer, I would say that Black Friday sales can allow all shopaholics to have a whale of a time with heavy discounts on goods and accessories. They can shop till they drop! But does it bring any profits for the brands as well? I won’t let the cat out of the bag here. Figure out your way in this content yourself!
Uses of Black Friday Sales & Benefits To Company
BE A PART OF IT
Are you ready to make new customers? Are you ready to jump on the bandwagon? Do you believe in reviving the trust of your existing customers? Then Black Friday sale is the need of the hour for you! Since Black Friday sales attract shoppers in heaps, it is a great opportunity for all the companies and businessmen to rope in as many shoppers as they can. So don’t shy away from these sales, be a part of it!
2. INCREASED TRAFFIC IN YOUR STORE
Do you know, what is the most important thing about these Black Friday sales? This day is on the crest of a new year, topped with the upcoming Christmas and so, people make complete use of this opportunity to turn away all the dirt and squalor and old things in their home out and bring in new things. So does that satiate your profits? Does that increase the traffic in your shops and perhaps guarantee an increase in sales? Yes, of course this does!
3. CUSTOMER ACQUISITION
I totally agree to the fact that acquiring new customers could attract a lot of money and may force us to live on breadline but Black Friday sales are a great way to retain your new customers for a long term. If you can make them happy during this prime time of the year, the chance to drive repeat sales will surely fall in your lap! You must be wondering why am I saying so, right? Well then, let me tell you that this is the time when people come out of their homes with a real intent of buying. One could also compel them to give full costs which may burn a hole in their pocket, although they may head for sites that offer bargain. So look out for the opportunities of giving the best to your customers and make your customers happy. Remember, happy customers is the best business strategy!
4.OWNING A SMALL BUSINESS? NO PROBLEM!
We often have a preconceived notion that small businesses cannot survive in the Black Friday sales. But I guess, we are missing onto some important points here! It is rightly said that, while it may seem small, the ripple effect of small things is extraordinary. I mean to say that these small business often get saved from the brutal competition that their bigger counterparts face and hence can easily paddle their way to profits. These sales actually puts the small businesses at equal footing with their large competitors. So take it in your stride and become a magnet and attract customers! So make the most of Black Friday sales and get ‘back in black’ financially!