Include The Best Technical Ranking Factors For The Best SEO Benefits

Surf through the internet looking for the best SEO techniques to follow to increase your search results. In most of the sites, you will see that the most common, obvious and visible factors will be discussed. However, if you want to stand out from the crowd, you will need to follow the most advanced techniques to enjoy the best SEO benefits.

It is these behind the scene strategies and techniques apart from the visible factors that you must keep in mind as well so that you can rest assured that your content will rank better among the search engines.

Techniques to follow

Some of the best techniques to follow to improve the technical ranking factors to boost the rank of your article in Google are as follows:

URL:

You must focus on the URL even more and therefore ensure that it is not only readable but also keyword-rich at the same time. Typically, for most marketers and site owners, this URL seems to be the part that is often forgotten. They prefer to leave it alone and therefore are deprived of taking advantage of the Google ranking algorithm. Therefore, to make sure that you create a useful URL that the users can view easily you must make it:

  • Clear
  • Understandable
  • Stand out

This will serve two SEO benefits primarily such as:

  • First, Google will find the keywords in your URL which will allow you to gain an SEO edge over other articles that are in the same space and
  • Second, the users will be more likely to click on your relevant links and this increase in a number of clicks will ensure that you gain a higher rank in Google’s search.

Meta description:

Always use a compelling Meta description in your content. Now, this may sound Hebrew to you and may not know how to implement it successfully. In such situations, you must take help of some of the best SEO agencies such as keywordfyrebird and others.

  • However, the use of the Meta description is very important these days to gain better search results and to gain more SEO benefits. It will provide a better description for Google instead of showing a random snippet of the article.
  • Typically, this is not the type of information that you will like to deliver to your potential readers. In its place, you must create a conventional phrase that will show up in the search results. The Meta description will do exactly that for you and result in a better and proper Google search to provide the best results and ranks in action more effectively and efficiently.
  • Meta descriptions convert ordinary pages to a better landing page if it is clear for the specific piece and will show up in Google results as well. The best way to achieve this is by including it with a free SEO plugin for WordPress.
  • Choosing a proper SEO plugin will help you to edit the SEO title as well as the URL apart from the Meta description. This will also save you from having to add complex codes to your website.

In fact, using a Meta description is the best way to make sure that you are following the latest SEO practices to do the best for your content and at the same time reap the results of it by abiding by the rules of Google.

Images:

You must also make sure that you optimize the images you use in your content which is another aspect that is often overlooked by the marketers and site owners. When you optimize the images it will help you to boost the ranking of your article in Google search as it will make your site more appealing and meaningful. Just make sure that you follow the specific rules mentioned hereunder:

  • Make sure that you use only those images that are relevant to the topic or the product or services that your business deals with or you want to talk about.
  • Even if you only use one or two images it will help you a lot to have better SEO results if the images are meaningful and tell a story of a certain kind, for example, a worker creating the product.
  • There are two best and most useful ways to optimize your images for improving your SEO results and these are by including an alt text and by changing the filename. Studies on on-page SEO anatomy shows that if you change the filename to a keyword that is pertinent to your content before you upload an image is the best way to gain higher ranks in the search engines.
  • As for alt text, all you have to do is just write an ephemeral description so that it somewhat explains the relation of the image used with the article. This is very easy to do when you use the WordPress image upload tool.

These small changes will help you to gain the desired advantage over your competitors and will, in turn, help you to gain a better rank for your keyword.

Last but not least

Lastly, you must focus on improving your links as this is perhaps the best and strongest strategies to follow to ensure better ranking with off-page SEO. Your links will typically lead the users to each of your articles if it is relevant and easy to understand and use. There are a few different ways to do this and each of these ways is equally valuable and effective. These are:

You must promote your content to gain more backlinks and will also help you to see how exactly it is effective to your links. You will also be able to see the number of on-page SEO features. The best way to go ahead with it is to use the website SEO optimizer tool.

You must also do more internal linking so that Google can easily crawl into the site and find the best content that you have to offer. Make sure that you fix broken links as soon as possible to make sure that the existing links are guiding to the right place.

Also Read :

Keys to Drive More Traffic to Your Website through Local SEO

Bhanu Garg: