Whenever talking about optimizing your mobile app page, we often think of ASO marketing. Though ASO is a pivotal element of mobile app page optimization and is somewhat relatable to SEO, both are different things and so are their execution.
While ASO is done on the app store page such that all the traffic within the app market could tend to reach to your mobile application. Whereas, SEO is done on the other platforms so as to transfer potential users to the mobile app.
Now, as you know the difference, are you ready for SEO? If so, then take no time to implement the following steps for improving your mobile app search:-
- Pick the Right Keywords
Just like that in case of websites, you need to add the suitable keywords into your mobile app page as well. So, put your best efforts into evaluating the right keywords based on your app features and niche industry. Pick the highly searched and less searched keywords, and use their combination for ASO marketing. However, avoid spamming your app store page with excessive keywords.
- Choose the Suitable App Name
The name of your mobile app can also make or break your app presence on the search engine. If the name is too difficult, common, or misspelt, you can lose a bigger slice of the targeted audience. So, do extensive market research and come up with a simple, unique yet engaging app name. Also, don’t forget to add your banner name to your application name. Though often overlooked, this practice can be an added signal boost for your app market value.
- Link Your App Page to Your Website (and other profiles too)
While you can add a link of your app in the header of your website, it is better to build an individual landing page. Mention the feature and benefits of your mobile app and add a customized app download link at the end. Optimize the content well with the relevant keywords and thus, encourage the active web users to reach to your app page. This will help you to send the web audience to your app and thus, uplift the app presence in the industry.
- Consider Content Marketing
Content marketing is yet another way to improve your app SEO search. When you write and share impressive content about your mobile app on different websites and platforms, you get quality backlinks back to your app page. And as you might be familiar with, more the backlinks you get, higher will your app rank in the search page. So, think accordingly.
Make a list of top blogging sites and news, and describe your app. You can also request press editors and freelance bloggers to share about your mobile application on different platforms. And eventually, improve your app search.
- Provide Shortcuts to App
Look for different means like QR code scanning to streamline the user’s path to the app page. When they will have a simpler and shorter way to install the app, they would tend to reach the app page more often.
Apart from this, make sure that these shortcut methods are visible to the users. They must not be too small to see or hidden behind other elements. If you ask me, I would suggest providing an individual block to the app download shortcut to drive higher user attention and thus, more clicks which is the ultimate goal behind improving SEO of the app.
- Get Positive Ratings and Reviews
Believe or not, the app ratings and reviews make a significant difference in your app search position. If your mobile application has a positive rating and reviews, the search engine will give it a higher position. Whereas, on the flip side, the app will get a lower position even if it is innovative and useful.
So, look forward to improving ratings and reviews of your app. Get in touch with active users, invest in referral marketing, respond to negative reviews, look into app maintenance, and so on.
- Invest in Social Media Marketing
Last but not the least, turn towards the social media platforms to grow your app presence. Discover the right social media channels, build your audience, and share engaging content. Since the users spend most of their time on social media platforms like Facebook, Instagram, Twitter, and Snapchat, you can easily create a buzz among them and prompt them to try and share your mobile app with others.
With the increasing demand for mobile apps, the number of startups and experts investing in mobile application development are also increasing exponentially. In such a scenario, it is of immense importance to make your mobile app discoverable in the search engine and that also on the first page.
So, what are you waiting for? Consider the aforementioned 7 tips for improving your app ranking in the searches, and thus drive higher ROI.
Author Bio:- Holding a Bachelor’s degree in Technology and 2 years of work experience in a mobile app development company, Bhupinder is focused on making technology digestible to all. Being someone who stays updated with the latest tech trends, she’s always armed to write and spread the knowledge. When not found writing, you will find her answering on Quora while sipping coffee.
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