“Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin
In the recent years, digital marketing has seen quite a lot of changes. If you wish to stay on top of the competition (and relevant to your target audience), it is best if you adapted these changes into your strategies and make them work for you. As you continue to refine your techniques and strategy, it is imperative that you take a closer look at what worked and did not worked in your marketing last year. Moreover, it is high time for you to introduce new tactics for this year. After all, if you wish your digital marketing agency
to remain at the cusp of relevant digital marketing trends, then integrating fresh tactics is a must for you. Here are the newest trends you might want to keep an eye on in the new year ahead:- ‘Mobilfication’
No doubt, more and more users are accessing the Internet through their mobile phones. In fact, over the recent years, research has shown that there are more users who prefer their smartphones as a medium for online access than desktops or laptops. In essence, this makes smartphones the dominant channel in terms of internet access. And yet, for reasons unbeknownst to us, many businesses are still not taking action. If you have not rode the “Mobilegeddon” train just yet, it is high time for you to get on it now.
- Chatbots
While seemingly an unnecessary addition, chatbots are actually all the rage—and with great reason. To the unfamiliar, installing a chatbot on your website creates an avenue for you to respond to customer queries and comments. They are mainly used for engagement, customer service issues, addressing general questions and for some, closing business. It gives your customers a semblance of connection if they get to talk with someone about their concern—regardless of whether it is chatbot or a real person.
- Reviews
One of the best and most reliable sources of web traffic is still organic traffic generated by SEO. While there is a myriad of elements that would affect ranking, the quantity (and quality) of your reviews is key. Search engines such as Google would take a look at your reviews from Facebook to Yelp. Of course, in this regard, Google would be able to prioritize a business with higher ratings. After all, why would they recommend a business with a one star rating? In any case, steer some of your endeavors in providing excellent customer service to ensure that you get favorable reviews from your customers.
- Videos
Your audience—regardless of who they are—have short attention spans. Moreover, they are fickle and they get easily bored. For this reason, many businesses have taken it upon themselves to pepper their websites with riveting content such as vidoes. It is precisely because of this phenomenon that Facebook has seen a surge in their video uploads as users tend to prefer this medium more. With this in mind, try to steer your efforts in making visual content as well. Videos tell a more compelling story and would aid you in getting your point across faster. Resultantly, you would also see an improvement in your sales.