Mandatory ingredients a brand story should have

Mandatory ingredients a brand story should haveMandatory ingredients a brand story should have

A brand story which convincing and relevant is a must for building a good brand and the brand story should touch the emotional chords of the customer’s heart.

Also the brand story should be simple and personal. The customer should feel special and be celebrated through the brand. It should also be meaningful and relevant and should give out a message of positivity and goodness.

Most importantly you should not lie or make fake promises through your brand story. Be authentic and you will be rewarded. If you want to survive in the long run in this highly competitive business world you have to speak the truth and deliver on your promises.

These are the mandatory ingredients a brand story should have: –

  • IT SHOULD BE MEANINGFUL: –

The most important part of a brand story is that it should be relevant and meaningful to the customer. The customer should be able to relate with your brand story and he should find meaning and relevance in it. All the important ingredients like what-why-when-whom and where and how should be present in the brand story and thus when it is relevant and meaningful the customer will himself buy the story and go for your product or service.

  • IT SHOULD BE PERSONAL: –

The brand story should be personal. It should make the customer feel special and the chosen one. The customer should be able to relate with the brand story on a personal level and only then will he go for your products and services.

The more personal and individualized your message the better it is for your brand story as the customer will feel like the center of your universe and by feeling special he will definitely want to go for your product. You should aim at delighting and not just satisfying the customer.

  • IT SHOULD BE EMOTIONAL: –

Through your brand story you should try to make an emotional connect with your customers. Emotions are critical for a brands success. Many purchases are impulsive and thus the emotional aspect is now been given a great importance in brand story and marketing strategy.

Try to touch the emotions like fear, greed and love. You should not try to manipulate the emotions but you should use them to connect with your customer.

Through emotions the customer will be hooked to your brand, product and service and he will also spread the word through word of mouth. Thus touch the base emotions and you will taste success with your brand story.

  • IT SHOULD BE SIMPLE: –

Don’t overcomplicate or manipulate things. No one wants to apply too much of their minds when they are shopping and thus you should avoid having a complicated and layered brand story and it will be easy to promote the simple brand story online and you can also gain the right skills with Digital Marketing Training Gurgaon to promote your brand online. A simple brand story which is emotional and personal will touches the heart of the customer. The customer is the king and it is your job to make him feel special and you should be simple in your approach in doing that. Always KISS. Meaning keep it short and simple.

  • IT SHOULD BE TRUE AND AUTHENTIC: –

Don’t spread lies or wrong messages or fake promises. If you have to survive long term then you should stay away from lies and deceit and contempt. You should be authentic and truthful to win the heart of the customer. You can cheat him once but that will be the end of the relationship and if on the other hand you offer him value he will come back to you and give you more business again and again. Thus have a long term vision and don’t go for shortcuts and the easy way out. Strive and only then you will survive.

Tarun Batra: