Doing things right about technical SEO as well as on-page and off-page SEO is critical for succeeding in organic search today. Usually, a greater part of the focus is on off-page SEO techniques like link building, guest posting, etc. because it provides greater outreach, but these are more technical elements. Rather a smarter way of gaining mileage in SEO is to focus on on-page techniques. To keep pace with the ever-evolving SEO landscape, you must keep your knowledge about on-page SEO updated and give more priority to it.
On-page SEO is all about improving the elements of web pages through optimization to improve search rankings and drive more traffic to websites. On-page SEO is much more than just publishing relevant, high-quality content and includes optimizing HTML tags (Meta. Title and header), images, and headlines. The efforts aim at improving the trustworthiness and authority of websites by demonstrating expertise in the field. It takes into account various aspects of the web page which, when added together, improves the visibility of the site in search results.
The importance of on-page SEO
On-page SEO helps search engines to understand the website identity and its content so that it is easy to judge its relevance against search queries. Search engines have become very sophisticated, and there is a need for greater focus on semantics and relevance in SERPs (search engine results page). Nowadays, Google understands much better what users are searching for by looking at the query and is highly effective in delivering results that match with user intent. Google can quickly make out the type of query by discovering the intent behind it, whether it is informational, navigational, or shopping.
To adapt to these developments, you must optimize correctly your website as well as its content that is visible to users and even the elements that are only visible to search engines by following the best practices. For guidance in these matters, you can consult the experts at http://jjexc.com, an SEO marketing company.
In this article, we will discuss some of the important elements of on-page SEO.
The HTML tag that forms the header of each web page is the title tag that provides hints about what the topic of the page relates to so that people can gauge what to expect from the content appearing on the page. The title tag displays prominently on the search results page that contains a clickable link, and it is also visible in the browser window. People often overlook the title tag because it does not have a significant impact on ranking. But title tags are important because if done poorly or duplicated or missing altogether, it can harm SEO results. Therefore, optimizing the title tag must be a priority.
Expertise, Authoritativeness, and Trustworthiness (E.A.T)
How much trustworthy websites are, and the extent of authoritativeness it exerts by demonstrating expertise are factors that Google use for rating and assessing web pages, the content creator, and entire websites. High-quality content has always earned more points from Google as it keeps rewarding websites with better rankings for its content quality as much as it shields the visibility of websites that carry poor content. By analyzing the top results in SERPs, it will become clear what high-quality content means. There is a common thread that runs through E.A.T. that plays a vital role in organic search results. E.A.T must have its due place in your SEO strategy.
Compelling headlines fetch high rewards as evident from the better performance of content during searches. Although headlines seem too much obvious and basic, but it is headlines that make all the difference between a click and impression and herein lies the importance of creating headlines strategically. Headlines must be catchy so that it makes the content stand out from the crowd in SERPs. It must attract readers and encourage them to click on it and after that, consume the content wholly to their satisfaction.
Meta descriptions remain as important as before from the optimization perspective. Since Meta tags, Meta descriptions display in the search results on SERPs; it becomes easy to figure out how relevant and useful the content will be to searchers that also encourage them to click on it. Indeed, there is no direct link between Meta descriptions and ranking as declared by Google, but it impacts user experience positively that in turn improves CTR (click through rate) and helps to change the perception about what your website has to offer as well as the perception of the quality of the result.
Header tags are important because it helps to identify headings and sub-headings within the content by differentiating it with other text content. Although there is no connection with rankings, header tags perform some important functions for users and SEO. Header tags can make your content more enjoyable for users, and it is reading easy, which improve the possibilities of earning better ranks. Header tags are ideal for placing keywords in it for improving SEO performance.
Images enhance the appeal of web pages, but you must use it with caution by ensuring that it does not slow down web pages because some images have a bad reputation for it. Images are valuable SEO assets, and to gain maximum mileage, you must optimize images so that it does not obstruct page speed. Optimized images improve website speed and provide a better user experience. Faster webs pages facilitate better ranking because website speed is now a ranking factor. Use images only when it is useful for the content and enhance its value but remember to use alt text and descriptive tiles of images.
Having done everything, you have won only half the battle because the bigger challenge awaits you in the form of offering better user experience (UX). You must ensure that all your efforts culminate in users spending more time on your website so that they keep viewing the content while interacting with it and find enough encouragement to keep coming back again and again.
Content optimization and enhancing website speed are your trump cards in winning over users.