User engagement on a website is a vital indicator that determines the ranking and success of your website. Each and every website out there is competing with their rivals to increase the level of engagement. Even if you get a lot of traffic, this would not mean anything unless you are able to engage the visitors and get them to do the preferred action. If you are someone who is looking for help in improving their website’s user engagement then the best digital marketing company in Delhi might help.
Engaging the visitors is the vital initial step in the conversion procedure. One must engage your users before you can convince them to subscribe or buy. Also, when users go off your site immediately after visiting impacts the bounce rates adversely, so if the user engagement is that important how can you increase it?
There are a lot of different ways to do that, here we are going to tell you five different tips that you can follow to increase user engagement.
Reduce the loading time of the page
You might have experienced the slow-loading websites first hand yourself. You search the website that seems interesting to you, and then you open it to just wait for the loading to finish. You are more likely to exit the page because waiting is frustrating. A study showed that slow-loading pages can increase the bounce rate of a website by 56%. That is troubling for user engagement.
Conduct a small teat via free tools like Pingdom to check the loading time of your website. If it does not load in 2 seconds take the necessary steps to remove all unwanted elements from the website. As I have said before you can take the help from digital marketing agencies but if you want to do it by yourself then you can educate yourself regarding this matter with the help of digital marketing certificate programs online.
Enhance your internal linking structure
A good linking structure allows your users to navigate the site without any troubles. Then you will be able to make additional views on the pages with each visitor and lessen the bounce rate. Both of which are vital for the user engagement of the website. Try utilizing anchor texts to link other relevant content on your site.
The basics of the linking structure are:
- Links should’ve expressive anchor text,
- Links should be hyper-relevant, and specific
- Links should go to a new destination (aka: not to the page as simply accessed from your primary nav.)
Take a good Google digital marketing course it will help you understand all the basics of linking structure.
Show related content
This tip is a bit similar to the internal linking. Just show the relevant posts at the ending of every page. This assists the users to easily locate the relevant posts if they need additional info about the topic they were checking out initially.
While you do have the option of doing this manually, you can use plug-ins to shorten the process, these plug-ins automatically place the snippets at the end of your content. It lets you show these posts via either a text link or a thumbnail.
Simplify the navigation
What if your users are not able to locate something they are looking for in your website?
A lot of the websites are too tough to navigate, which results in a high bounce rate and bad user engagement. Re-organize and simplify your navigation structure so that users can locate the content they are looking for without much effort.
If you are still having issues with the user engagement in your website then consider getting help from the digisavers. Expert at Digisavers will assist you to get the user engagement you want for your website in the most reliable and cost-efficient way.